Peter Varga, CEO of The Rapid says the BRT project is like rail. WZZM quotes Varga on the BRT, “I think you have to visualize it as using busses as rail, as a rail system. It operates just as fast as rail would in the corridor. It stops at a station. There would be announcements as to when the next bus is coming. Multiple doors open. People who have already paid at kiosks at the station, and they just board and the doors close and they go."
Sure, it might be rail like with nice stations and ticket machines. Lets look at the real reason why rail is being injected into the conversation -- saleability. Go farther down the road when The Rapid has to brand this route and see if it comes with a rail inspired moniker.
Sell the public enhanced bus.
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